Custom builds
Built for the workflow that does not fit a category.
Some workflows do not fit a packaged template. A pricing engine that has to talk to four legacy systems. An ops dashboard that nobody else's spreadsheet can model. A vendor portal that needs to act like an app. I build those, scoped to what your firm actually does.
Signs the workflow is costing you.
- A spreadsheet has quietly become a load-bearing system and one wrong click breaks the month
- Two SaaS tools refuse to talk to each other and a person is the integration
- The team needs an internal app but has neither the engineers nor the patience for a 9-month build
- You have automation ideas the off-the-shelf platforms cannot model
The system, in concrete terms.
A custom build scoped to the smallest sturdy version of what you actually need
Live in 2 to 6 weeks, not 6 months
Built on infrastructure your team can maintain - no proprietary lock-in
Documented, versioned, and handed over with a runbook
Optional retainer for evolution, not mandatory
Three steps, no theatre.
- 01
Written audit, fixed price
I sit with the workflow, document the real shape, and quote a fixed scope and timeline. No estimates that double silently.
- 02
Build the smallest sturdy system
The first release handles the core path, the known errors, the retry logic, and the handover notes. No half-finished features.
- 03
Hand it back
Build lives in your accounts. Runbook, walkthrough, and an honest list of what to extend next - if anything.
Built on the tools you already pay for.
No proprietary platforms, no rip-and-replace. I build inside the systems your team already operates in - 6 common touchpoints for this service alone.
- Custom APIs01
- Postgres02
- Airtable03
- Retool04
- Slack05
- Google Workspace06
+ custom APIs, internal databases, and whatever your firm runs on.
Answered before you ask.
What does a custom build cost?
Fixed-price after the audit, set against your actual scope. Most projects fall between $4k and $15k depending on integration depth and review complexity. The audit is free and gives you a real number, not a range.
Do you take on R&D-shaped work?
Sometimes. I say so explicitly during the audit - if a project needs research instead of engineering, I will price it as research with checkpoints, not as a fixed build.
Will the system lock you into a maintenance contract?
No. The build lives in your accounts on infrastructure your team can own. Retainers are optional, not the business model.
Other systems that pair well with this one.
- Lead qualification
Lead qualification
Score, enrich, and route inbound leads to the right rep before momentum dies.
- Follow-up scheduling
Follow-up scheduling
Sequenced reminders, calendar holds, and nudges that run themselves.
- Client onboarding
Client onboarding
Contracts, folders, project spaces, intake links, and first-touch messages provision the moment a deal closes.
Want this shipped for your firm?
One business day for a written audit: what is automatable, what should stay human, rough timeline, fixed price. No discovery questionnaire.