Custom builds
Built for the workflow that does not fit a category.
Some workflows do not fit a packaged template. A pricing engine that has to talk to four legacy systems. An ops dashboard that nobody else's spreadsheet can model. A vendor portal that needs to act like an app. We build those, scoped to what your firm actually does.
Signs the workflow is costing you.
- A spreadsheet has quietly become a load-bearing system and one wrong click breaks the month
- Two SaaS tools refuse to talk to each other and a person is the integration
- The team needs an internal app but has neither the engineers nor the patience for a 9-month build
- You have automation ideas the off-the-shelf platforms cannot model
The system, in concrete terms.
A custom build scoped to the smallest sturdy version of what you actually need
Live in 2 to 6 weeks, not 6 months
Built on infrastructure your team can maintain - no proprietary lock-in
Documented, versioned, and handed over with a runbook
Optional retainer for evolution, not mandatory
Three steps, no theatre.
- 01
Written audit, fixed price
We sit with the workflow, document the real shape, and quote a fixed scope and timeline. No estimates that double silently.
- 02
Build the smallest sturdy system
The first release handles the core path, the known errors, the retry logic, and the handover notes. No half-finished features.
- 03
Hand it back
Build lives in your accounts. Runbook, walkthrough, and an honest list of what to extend next - if anything.
Built on the tools you already pay for.
No proprietary platforms, no rip-and-replace. We build inside the systems your team already operates in - 9 common touchpoints for this service alone.
- Custom APIs01
- Postgres02
- Airtable03
- Retool04
- n8n05
- Make06
- Zapier07
- Slack08
- Google Workspace09
+ custom APIs, internal databases, and whatever your firm runs on.
Answered before you ask.
What does a custom build cost?
Fixed-price after audit. Typical builds land between $4k and $15k depending on integration depth and review complexity. The audit is free and gives you a real number, not a range.
Do you take on R&D-shaped work?
Sometimes. We say so explicitly during the audit - if a project needs research instead of engineering, we will price it as research with checkpoints, not as a fixed build.
Will the system lock us into your maintenance?
No. The build lives in your accounts on infrastructure your team can own. Retainers are optional, not the business model.
Other systems firms hand us next.
- Lead qualification
Lead qualification
Score, enrich, and route inbound leads to the right rep before momentum dies.
- Follow-up scheduling
Follow-up scheduling
Sequenced reminders, calendar holds, and nudges that run themselves.
- Client onboarding
Client onboarding
Contracts, folders, project spaces, intake links, and first-touch messages provision the moment a deal closes.
Want this shipped for your firm?
One business day for a written audit: what is automatable, what should stay human, rough timeline, fixed price. No discovery questionnaire.